Geek-it

The ASA are shooting themselves in the foot – and giving me great reason to be optimistic about the future of TV advertising.  With their recent ruling that the 26 people (I’m not sure if anyone without a degree in nuclear physics could make a UK population percentage with numbers that small) objecting to the ghd hair styling equipment ad created by ad agency Jemella cannot be shown, the ASA has opened the door for every petty minded complainer to find some reason why every TV ad shown is objectionable!   As we increasingly pander the delicacies of non-traditional English religions in the UK it stands to reason that Christians are going to want their time in the intolerance corner too.  There are plenty of others who have more reason to complain about commecials, for example women who are tired of seeing scantily clad women advertising breast enlargements, large people objecting about skinny ones, skinny ones objecting about fat ones, ageism, sexism, femininism, animal rights, non-charity givers, vegetarians - where will it end? 

Personally I find all TV advertising objectionable.  I despise the fact that if I want to watch the end of a movie I must sit through commercials of products I’m not the least bit interested in buying at 10.30pm.  My hope is that eventually every whining complainer with an axe to grind will write to the ASA who will be forced to apply the same tyrannical hand over other commercials as they have this most recent one, until one evening I can enjoy a full evening of TV entertainment without the disruption of often obnoxious, trivial and increasingly over-the-top advertisements to spoil it.